Wednesday, February 26, 2020

Dell computers - describe their marketing plan Essay

Dell computers - describe their marketing plan - Essay Example Through highly creative approach of meeting the challenges of fast changing requirements of the people, the company follows a dynamic strategy that incorporates the following major ingredients of competitive advantage. Marketing Mix Dell Computers has highly innovative approach towards marketing and pursues a market mix strategy to promote its goods and services. Unique aspects of its products and services are important ingredients of its market strategies that it promotes through various channels of mass media. While its online presence provides it with great asset to communicate with its customers on a personal level, it also helps the firm to access a larger database of prospective customers and showcase its range of products. The visual advertisements of Dell are intrinsically lined to the company’s mission and goals of meeting the needs of the people. They portray company’s state of the products and services under the landscape of changing socio-economic paradigms and demography. Thus, its advertisement on various channels show how its products are used by people from different market segmentation – from the common man to meeting the highly complex demands of specific industry or individuals through customization of products and services. ... The company is able to do so through exploiting people’s changing requirements and providing them with goods and services that meet their preferences. It specializes in the personal computers and accessories. The company continuously strives for new product development that can exploit the huge potential of Information technology. Dell’s vision of future encompasses flexible computer solutions so that its customers can easily manage to work within the complex environment of information technology comprising of ‘the data, preferences, applications, operating systems and associated IT policies that uniquely define the individual’. Indeed the solutions are designed to ‘provide IT with centralized control  of end-user data and images (or digital identity), while  still enabling end-user flexibility  to work from anywhere and eventually on any device’ (dell.com) Using green technology and client virtualization hosting are yet another areas tha t provides it with unique market leadership initiatives. It is a key technology that facilitates the customers to run multiple applications under different operating system with complete data security. In the fast advancing technology, Dell’s products and services provide the customers wit state of the art technology that can meet the future challenges with confidence and total security. Thus, various products and services have become vital differentiating elements of Dell’s competitive advantage within the industry. Promotion of brand image The company has been able to establish a highly credible brand image. Kotler (2005) strongly stresses that brand building is extremely important aspect of marketing because

Monday, February 10, 2020

Individual Compensation Paper Essay Example | Topics and Well Written Essays - 750 words

Individual Compensation Paper - Essay Example interpersonal relationship, the relational satisfaction will be judged by the individual perception of resource distribution being fair or unfair (Adams, 270)†. The application perspective of the theory says that the employee has certain types of input (time, effort, ability, trust) and produces output (salary, recognition, responsibility, job security) and he compares both on the constant basis to determine the equity between efforts and rewards (Yum and Canary, 390). Russell is a pharmacy professional and works as an administrator of a Health Care Center. He needs to know if he is paid fairly by his organization. In order to answer the question, the paper proceeds with components of his total reward package. Russell enjoys handsome salary and perceives it higher than the one offered in market to other professionals of same cadre. Hence, he can afford standard of living consistent with market pay levels. He is an administrator which shows career progression is provided to him. His base pay level is also the evidence that his organization rewards him for his performance. Russell is also entitled to receive 6 bonus salaries per year (18 in total). It is an opportunity to earn additional direct compensation. This additional compensation is not possible without the effective performance of his team members and achieving organizational goals. Organizations pay salaries out of their revenues and revenues are dependent on the employees’ performance. Russell’s organization promises him for many benefits other than the ones mentioned under the above headings. These benefits win Russell’s loyalty and provide win-win solution for him and his organization. Russell expects his organization to pay him fairly against his time and efforts that he dedicated to the organization. He assumes that the efforts he puts on workplace will lead to good performance and achievement of organizational goals. He is justified to expect reward of his performance and the organization